EUSBSR History

Policy Area (PA) ‘Tourism’ aimed at reinforcing cohesiveness of the macro-region through tourism.

Despite tourism being an important sector in the European economy, it remained fragmented and non-cooperative in the Baltic Sea region. Increased cooperation both on cross-border, transnational and cross-sectoral levels was seen as essential for the development of a sustainable, innovative and globally competitive tourism scene in the region. Highlighting the common cultural and natural heritage and history trough tourism cooperation would also promote cohesiveness amongst the inhabitants of the region.

PA Tourism was coordinated by Mecklenburg-Vorpommern (Germany).



Overall target: Establishing the Baltic Sea region as a common and coherent tourism destination.


  1. Find areas of mutual interests within existing national tourism strategies as a basis to work on for future targets. Aspects of the future European Tourism Strategy should be considered.
  2. Establish a well working network of stakeholders on public and private sector.
  3. Design tourism products and services for the Baltic Sea region as a coherent destination.
  4. Increase the number of jointly developed tourism strategy and policy documents focusing on more specific aspects of tourism in the Baltic Sea region.



  1. Facilitate networking and clustering of tourism stakeholders

1.1 Facilitate and strengthen the Baltic Sea Tourism Forum Process
1.2 Promote the establishment of a Baltic Sea Tourism Center

  1. Help to mobilise the full potential for sustainable tourism of the Baltic Sea region

2.1 Facilitate coordination with stakeholders through joint workshops
2.2 Step up communication for policy area ‘Tourism’