"Sometimes reality is too complex. Stories give it form."

Film director Jean-Luc Godard

"Storytelling is the essential human activity.
The harder the situation, the more essential it is."

Author Tim O'Brien

Storytelling is one of the oldest and most powerful ways to communicate, to get your message through.

Storytelling is a very versatile technique and tool. You can use it for all kinds of communications from face-to-face meetings, blog posts, videos and presentations to social media posts. 


For a complex structure like the EUSBSR, storytelling can be a great means to


In this tool kit, stories and storytelling are emphasized – and there are practical tools and tricks on where to find the stories and how to put your message into “story format”.