All four EU macro-regional strategies gathered in Izola, Slovenia on 19 September for a communication workshop to learn how to communicate macro-regions in an efficient way.

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The 27th BSSSC Annual Conference in Klaipeda will tackle several important issues underlined by the EUSBSR. It’s going to be a vital meeting of representatives from central, local and regional governments, NGOs and academia.

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Let’s face it. The EUSBSR is hard to communicate. In general terms, yes, but perhaps especially to outsiders such as youth. The strategy is volatile, intangible and hard to measure. Therefore, it is hard to sell. The Baltic Youth Camp 2019 will try the mission impossible: Not only explaining it to youth – but also activating them in the strategy.

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Friday, 19 October 2018 08:43

Innovation is Better if Delivered Together

The period of the EU Strategy for the Baltic Sea Region (EUSBSR) promotion campaign (marked with #EUSBSRBetterTogether) has been an exciting time for Baltic TRAM, a project which is part of the Baltic Science Link flagship of the Policy Area Innovation.

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Made of Courage is a short video series produced by the PA Bioeconomy. The series consists of five videos telling stories of people driving the development of the bioeconomy in the Baltic Sea Region. It celebrates entrepreneurial spirit, disruptive innovation and those who challenge the use of fossil and artificial resources by creating viable options that already work.

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Tuesday, 25 September 2018 10:44

Learning across macro-regions

So far, four EU macro-regional strategies have been adopted. They cover different parts of Europe, but they are all based on the same principles and ideas, and often deal with similar problems and challenges. Thus, exchange across the regions is important and fruitful, as the two workshops “Message in a bottle: communication across macro-regional strategies” and a joint kick-off meeting to promote the role of social policies in the macro-regional context prove. The workshops were organised in September by Interact Programme.

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Thursday, 20 September 2018 16:10

Let’s communicate EUSBSR to and with the YOUTH!

The youth is important. The youth is our future. The youth wants to be heard. And involved. These statements are common slogans at various International forums and macro-regional gatherings. But often they are not more than that.

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Routes4U project organized its first meeting for the EUSBSR in Oslo, Norway on September 6-7 2018. The meeting gathered together actors from almost all of the Baltic Sea region countries, and based on the discussions was an appreciated and much needed opportunity to exchange ideas and share experiences.

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Most of us have probably thought about the question in the title. For this reason, "Let’s communicate!" project wanted to address this particular question in one of the seminars at the EUSBSR Annual Forum. The seminar highlighted some common challenges stakeholders had identified in a survey conducted by the project and aimed at showing through concrete examples that challenges can be solved. In addition, the seminar was an opportunity to plan the communications of the upcoming 10th Anniversary of the EUSBSR.

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Wednesday, 18 October 2017 09:55

Macro-regional communications with a joint view

I had a great privilege to travel to sunny Slovenia last month to take part in “EU Macroregional Strategies Conference on Media and Communication – Know Thy Neighbour”. The event was about exchanging experiences, learning from good practices and discussing how to improve the visibility of the EU macro-regional strategies (MRS). Participants were representatives of media, journalists, communication experts, academia and interested stakeholders. Can you imagine that this was the first time that communication people from all four macro-regional strategies met to discuss their work!

 

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